About us

In the heart of True Beauty Shop lies a story of passion, trust, and a commitment to true skincare solutions. It all began with Noemi, a woman driven by a simple yet profound idea: to share the products she had come to believe in over nearly two decades of personal discovery.

For 19 years, Noemi devoted herself to testing and understanding skincare products, searching for those rare gems that truly deliver. Her love for skincare wasn’t just a passing interest; it was a journey fueled by curiosity and care. Over time, this passion blossomed into something greater—a desire to help others find solutions that truly work. And so, True Beauty Shop was born, a sanctuary of trusted, high-quality skincare products and supplements.

At the heart of this story is a partnership with NuSkin, a company that mirrors Noemi’s values and dedication to quality. A pioneer in the skincare industry for 40 years, NuSkin made history as the first to introduce water-based cosmetics, a revolutionary step away from petroleum-based alternatives. This innovation resonated deeply with Noemi, cementing her admiration for a company that shares her vision for natural and effective skincare.

True Beauty Shop proudly offers products derived from nature’s finest sources, ensuring you receive the best that the earth has to offer. With NuSkin’s global presence in 50 countries and its reputation for trustworthiness, these offerings are a testament to quality and care.

Every product on our shelves has been carefully chosen, tested, and loved by Noemi herself. At True Beauty Shop, we don’t just sell skincare—we share a journey, a promise, and a passion. Thank you for allowing us to be a part of your skincare story. We hope you’ll cherish our curated selection as much as we do. Welcome to True Beauty Shop, where your skincare journey begins.